On Oct 27 at Jungle2026, Rokid unveiled Rokid Glasses 2, full-color Rokid Color, and the Rokid Ring, priced from RMB 3,699, 4,999, and 1,699. Citing Nielsen and Counterpoint, it claims three straight quarters at No.1 in China and ~41% of the global display-equipped AI glasses market in H1 2026. The trio targets all-day wear, full-color content in view, and fingertip micro-gestures—pushing interaction from phone-down to eyes-up.
Three SKUs and Pricing
Glasses 2 is the daily utility workhorse; Color uses a custom 0.16cc Micro-LED full-color light engine at ~55g without nosepads for content and social use; Ring is an optional peripheral for the whole lineup, adding swipe/tap micro-gestures when voice or temple touch is awkward. Rokid calls this the “iPhone 1 moment” for AI glasses—vendor framing that still needs retention and sell-through to prove out.
With supply and share data improving, competition shifts from “can we ship a demo” to wearability, display, interaction, AI, and ecosystem as one system. Context: our China AI glasses report and giants fighting for interaction sovereignty.
Glasses 2: From Wearable to Worth Wearing
Rokid describes a performance–battery–weight triangle. Glasses 2 raises battery capacity ~25%, pairs Snapdragon AR1+ with Bestechnic BES2800BP under Android+RTOS task splitting, and claims ~50% longer runtime vs the prior gen. The light engine is ~30% smaller; flexible temples, larger nosepad contact, and magnetic Rx inserts improve fit; new coatings and gratings cut rainbow and reflections so the form looks closer to ordinary glasses.
Imaging moves toward phone-class capture with pre-shutter preview. AI features include audiovisual meeting notes, call translation across 89 languages (WeChat, Feishu, etc.), and instant/all-day recall. Accessibility work with JD Exploration Research brings JoyAI-VL-Interaction for vision support, plus multi-speaker captions for hearing needs. Rokid says average wear exceeds six hours/day, with prompter, translation, and navigation as top uses—if accurate, a real “bought and still worn” signal.
Color and Ring: Full-Color “See” and Finger “Confirm”
Mono-green stays lighter, thriftier, and cheaper for prompter/translation; full color puts red/green quotes, nav priority, and media into the FOV—moving from “tell me what happened” to “see differences, then decide.” Ring complements temple touch and voice with discreet fingertip actions. More coverage on AI News.
Supply Chain and Ecosystem
Lens Tech, Goertek, Luxshare and peers are bringing phone-grade manufacturing into temple gaps and near-invisible gratings; solid-state batteries remain ahead. Rokid says it will not downspec core parts, plugs into Qwen, DeepSeek, Doubao and partners spanning office, coding kickoffs, Xiaohongshu, Meituan, Tencent Mobility, and Smzdm. It cites 45k+ registered developers, 12k+ agents built, 700+ listed, plus Spatial Joy 2026 with RMB 5M prizes and ~$1M in tokens.
Once hardware baselines converge, the category winner is whoever makes eyes-up “get things done” feel default.
FAQ
Q: Which product for whom? A: Glasses 2 for all-day tools; Color for full-color content/social; Ring as optional control for the lineup.
Q: Is the “iPhone 1 moment” settled? A: It is Rokid’s claim about display and UX maturity; proof is sustained wear, repurchase, and closed-loop services—not a keynote slogan.
Q: Is full color replacing mono-green? A: Rokid positions them as complements—mono-green for light, efficient tools; full color when chromatic content matters.
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